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El Sage Associates
El Sage Associates has been serving international clientele since 1988. The company was created to promote the culinary talents of its founder and president, Osama El-Sayed, CEC. To date, the El Sage Associates label is best known for the production of Arabic language television cooking shows, the publication Chef Osama's cookbooks, and providing professional culinary consulting services to the food and hospitality industries. To date the company has been engaged in the following activities:
Culinary Consultation
Providing assistance to restaurants and supermarkets in developing and testing recipes.
Assisting food service companies in creating recipes and maximizing product use in targeted markets.
Recipe development and analysis.
Catering
Publishing
Brand Spokesmanship
Promotion and Advertising (print, web and mobile)
Production of television shows
Radio show production
Multiple television productions have been produced by El Sage Associates - shows for ANA, MBC, Egyptian TV, The Arabic Channel in New York, Dubai Television and Tamima TV in Egypt - to name some.
Radio segments have also been produced for ANA Radio US, and guest appearances for Voice of America, cooking series for Egyptian Radio and weekly segments for Radio 4 in Sudan.
If you are interested to know more about these services, please contact us.
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Bil Hanna Wa Shiffa
Chef Osama El-Sayed’s first cookbook that is now appearing on book shelves in Arabic speaking communities around the world.
Inspired by the requests of many of the more than 40 million viewers of his global television and print audience, Chef Osama’s debut publication bares the same name as his popular cooking show, Bil Hanna Wa Shiffa, or With Joy and Good Health.
From cover to the last colorful page, Chef Osama presents the ingredients and methods in simple, easy to follow text and page layout. Whether a seasoned cook or just a beginner in the kitchen, Bil Hanna Wa Shiffa will certainly become every reader’s primary reference.
Each recipe is presented in a format that includes an appetizing, full-color, photograph illustrating a serving suggestion. Meal planning and menu suggestions feature traditional dishes along with Chef Osama’s personal recipes. Holiday favorites for Ramadan, Holy feasts including Christmas are featured as well. |
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Maa Osama… Atyab
Maa Osama… Atyab puts a spotlight on the basic essentials of food, which is what people eat?
Years after the first publication of Bil Hanna Wa Shiffa comes Maa Osama… Atyab (It’s More Delicious with Osama). Ideal for people who love cooking, the book teaches many secrets in preparing a tasty meal, from presentation to please the eyes to techniques in unfolding the spicy aroma of Middle Eastern cooking.
Easy step-by-step methods, with useful tips, and a glossary of terms, Maa Osama… Atyab is definitely not just a cookbook. It’s a reference to all Middle Eastern cooking simplified to any food enthusiast’s reading.
Download PDF list of book distributors. |
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